Retail Media Allocation

Answer

Focuses on modern retail media allocation, moving from revenue-based models to incrementality and channel-agnostic strategies.

Source: A Modern Approach to Retail Allocation with Ross Walker & Damiano Ciarrocchi - Episode 345 on Ecommerce Braintrust.

Top episodes

1. 1. A Modern Approach to Retail Allocation with Ross Walker & Damiano Ciarrocchi - Episode 345

   Ecommerce Braintrust

   Focuses on modern retail media allocation, moving from revenue-based models to incrementality and channel-agnostic strategies.

2. 2. Same Goal, Different Game: Framing the Value of Amazon, Instacart & Walmart with Ross Walker & Damiano Ciarrocchi - Episode 411

   Ecommerce Braintrust

   Discusses the role of Media Mix Modeling (MMM) in omnichannel budget allocation across Amazon, Walmart, and Instacart.

3. 3. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Explores how to measure the incrementality of retail media spend to inform better allocation across different networks.

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