Retail Media

Answer

EMARKETER analyst Sarah Marzano explores the future of in-store retail media networks and the strategies needed for retailers to scale physical advertising effectively.

Source: The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   EMARKETER analyst Sarah Marzano explores the future of in-store retail media networks and the strategies needed for retailers to scale physical advertising effectively.

2. 2. LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning

   Future Commerce

   Recorded live at Shoptalk, this episode features experts Leah Logan and Andrew Lipsman debunking myths around retail media and discussing the impact of AI and creators.

3. 3. The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   A 'Bake Off' style debate on 2026 commerce media trends, specifically focusing on team restructuring and the deployment of in-store retail media capabilities.

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