Retail Brand Evolution

Answer

CMO Emily Fink discusses how DTC brands have changed consumer expectations and how legacy brands must evolve their marketing and products to keep pace.

Source: Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands on Modern Retail Podcast.

Top episodes

1. 1. Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands

   Modern Retail Podcast

   CMO Emily Fink discusses how DTC brands have changed consumer expectations and how legacy brands must evolve their marketing and products to keep pace.

2. 2. Aerosoles' Alison Bergen: We had to accept that we'd lose customers as we evolved

   The Glossy Podcast

   Aerosoles CEO Alison Bergen shares the difficult realities of brand evolution and the necessity of losing legacy customers to successfully modernize.

3. 3. 323. A look at J.C. Penney’s $1 billion reinvestment project

   Retail Gets Real

   J.C. Penney’s CMO discusses a massive $1 billion transformation project to revive and evolve the 121-year-old retail giant for the modern era.

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