Retail Brand Building

Answer

Dr. Julie Chung and Kent Yu explain how they built T3 into a premium retail brand, becoming the first hair tool brand sold at Sephora by focusing on brand positioning.

Source: How One Brand Made Sephora Create an Entirely New Product Category on Shopify Masters.

Top episodes

1. 1. How One Brand Made Sephora Create an Entirely New Product Category

   Shopify Masters

   Dr. Julie Chung and Kent Yu explain how they built T3 into a premium retail brand, becoming the first hair tool brand sold at Sephora by focusing on brand positioning.

2. 2. Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford

   DTC Podcast

   Chubbies co-founder Preston Rutherford discusses building a brand identity that survives shifts in performance marketing and creates lasting consumer recall.

3. 3. Cos North America's Katie Reeves: 'There is a store renaissance happening'

   The Glossy Podcast

   Katie Reeves of Cos (H&M Group) discusses the brand's international retail expansion and the current 'store renaissance' occurring in physical retail branding.

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