Explores truth-in-advertising via CVS's Beauty Mark campaign and the ethical implications of using AI 'deep fakes' in retail marketing.
Explores truth-in-advertising via CVS's Beauty Mark campaign and the ethical implications of using AI 'deep fakes' in retail marketing.
A panel discussion on the future of consumer marketing, covering brand activation, CMO roles, and the impact of technology on advertising effectiveness.
Focuses on technology consolidation and creating seamless shopping experiences while managing the technical side of ad tracking and measurement.