CRO Bradley Keefer and VP Justin Jefferson discuss predictive marketing mix modeling and outcome forecasting to guide strategic choices and resource allocation.
CRO Bradley Keefer and VP Justin Jefferson discuss predictive marketing mix modeling and outcome forecasting to guide strategic choices and resource allocation.
Andrew Faris debunks marketing myths and explores budget management, data analysis, and the balance between automation and human oversight in advertising.
Founder Adam Callinan joins to discuss growth strategy, performance marketing optimization, and rational approaches to allocating budgets in a shifting market.