Resource Allocation In Marketing

Answer

Discusses how brands scale marketing spend from 15% at $10M revenue down to 2% at $1B, and how to effectively defend and allocate those investments.

Source: What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6 on DTC Podcast.

Top episodes

1. 1. What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6

   DTC Podcast

   Discusses how brands scale marketing spend from 15% at $10M revenue down to 2% at $1B, and how to effectively defend and allocate those investments.

2. 2. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

   Honest Ecommerce

   Bradley Keefer and Justin Jefferson discuss using predictive decisioning and scenario planning to build flexibility into marketing budget allocations.

3. 3. Cost Caps Are Too Volatile (And 6 Other Myths You Should Stop Believing)

   The Andrew Faris Podcast

   Andrew Faris breaks down myths regarding cost caps and provides a framework for budget allocation, data analysis, and e-commerce growth strategies.

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