The Hammersley Brothers discuss scaling brands, focusing on how to determine ad budgets and allocate spend across channels using Marketing Mix Modeling.
The Hammersley Brothers discuss scaling brands, focusing on how to determine ad budgets and allocate spend across channels using Marketing Mix Modeling.
Dave Bryant explores strategies to reduce inefficient PPC spend and optimize budget allocation, specifically in the context of high-traffic events like Prime Day.
Anatoliy Labinskiy joins the show to discuss budget allocation strategies for optimizing performance across various social and search platforms.