Explains how to calculate and improve the 'elective second-purchase rate' rather than relying on blended Shopify dashboard data.
Explains how to calculate and improve the 'elective second-purchase rate' rather than relying on blended Shopify dashboard data.
Part of a series on ecommerce offers, focusing on how to architect intentional repeat purchase behavior rather than relying on acquisition.
Discusses building retention systems to move customers toward their next purchase using email and SMS strategies.