Focuses on the 'elective second-purchase rate,' explaining why Shopify's default repeat rate can be misleading for retailers.
Focuses on the 'elective second-purchase rate,' explaining why Shopify's default repeat rate can be misleading for retailers.
Retention expert Thomas Lalas shares frameworks for doubling customer repurchase rates, specifically for CPG brands.
Data analyst Nevin Jethmalani breaks down the value and common miscalculations of the repeat purchase rate in marketing data.