Explains the 'elective second-purchase rate' and why standard Shopify dashboard metrics for repeat customers can be misleading.
Explains the 'elective second-purchase rate' and why standard Shopify dashboard metrics for repeat customers can be misleading.
Features retention expert Thomas Lalas discussing strategies to achieve high repurchase rates for CPG brands.
Data analytics expert Nevin Jethmalani discusses the importance and common miscalculations of the repeat purchase rate.