Deep dive into the 'elective second-purchase rate' and why standard Shopify analytics might be misleading for your brand.
Deep dive into the 'elective second-purchase rate' and why standard Shopify analytics might be misleading for your brand.
Retention expert Thomas Lalas shares strategies that led to an 85% repurchase rate for top CPG brands.
E-commerce consultant Nevin Jethmalani discusses using marketing data for intelligent decision-making, with a focus on calculating repeat purchase rates.