Focuses on identifying the 'elective second-purchase rate' and finding hidden leaks in Shopify's blended retention metrics.
Focuses on identifying the 'elective second-purchase rate' and finding hidden leaks in Shopify's blended retention metrics.
Retention expert Thomas Lalas shares frameworks for doubling customer repurchase rates, specifically for CPG brands.
Explores four tactical plays to improve second-order rates by timing communication to actual consumer behavior and replenishment cycles.