Retention expert Thomas Lalas shares his framework for achieving an 85% repurchase rate for CPG brands, focusing on moving away from constant acquisition.
Retention expert Thomas Lalas shares his framework for achieving an 85% repurchase rate for CPG brands, focusing on moving away from constant acquisition.
Goes beyond basic reorder reminders to explain four specific strategies for earning a customer's second order based on behavioral timing.
Part of a series on essential offers, this episode focuses on architecting repeat purchase behavior intentionally rather than relying on one-time sales.