Repeat Customer Rate Optimization

Answer

Nevin Jethmalani discusses using data analytics to understand the balance between new and repeat customers and how to improve repeat purchase rates.

Source: Analyzing Marketing Data for Intelligent Decision-Making With Nevin Jethmalani on Up Arrow Podcast.

Top episodes

1. 1. Analyzing Marketing Data for Intelligent Decision-Making With Nevin Jethmalani

   Up Arrow Podcast

   Nevin Jethmalani discusses using data analytics to understand the balance between new and repeat customers and how to improve repeat purchase rates.

2. 2. Transforming User Experiences to Maximize Conversions - with Ihor Sokolov

   eCommerce Marketing Podcast

   Ihor Sokolov explores how optimizing user experience and implementing retention strategies like loyalty programs drive repeat purchases and increase CLV.

3. 3. Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode)

   Marketing Operators

   This episode focuses on tactical retention strategies, specifically using direct mail and post-purchase timing to drive repeat customers.

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