Focuses on tactical ways to improve the 'second order' rate by moving beyond generic email reminders and timing marketing to real customer behavior.
Focuses on tactical ways to improve the 'second order' rate by moving beyond generic email reminders and timing marketing to real customer behavior.
Explains how to identify the 'elective' second-purchase rate that Shopify's standard dashboard hides, allowing for more accurate optimization.
A guide on architecting repeat purchase behavior and using specific offer tweaks to move from constant acquisition to sustainable retention.