Repeat Customer Rate

Answer

Explains the 'elective second-purchase rate,' a more accurate version of the repeat customer rate that Shopify's default dashboard often hides.

Source: REPEAT COMMERCE: 03 - The Repeat Rate Shopify Doesn’t Show You on Shopify1Percent.

Top episodes

1. 1. REPEAT COMMERCE: 03 - The Repeat Rate Shopify Doesn’t Show You

   Shopify1Percent

   Explains the 'elective second-purchase rate,' a more accurate version of the repeat customer rate that Shopify's default dashboard often hides.

2. 2. REPEAT COMMERCE: 02 - Run The Math Before You Raise The Ad Budget

   Shopify1Percent

   A tactical guide on converting retention percentages into dollar amounts and calculating the ROI of improving your repeat purchase rate.

3. 3. 263: What To Do When You Need New Customers

   The Ecommerce Roadmap

   Discusses how to use your Returning Customer Rate to decide between focusing on acquisition or retention strategies for store growth.

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