Part of a series on scaling, this episode focuses on architecting repeat purchase behavior to move away from constantly 'buying' new customers through ads.
Part of a series on scaling, this episode focuses on architecting repeat purchase behavior to move away from constantly 'buying' new customers through ads.
A deep dive into measuring the 'honest' repeat rate that Shopify dashboards hide, helping brands understand their true elective second-purchase metrics.
Retention expert Thomas Lalas shares his framework for doubling customer repurchase rates, specifically focusing on high-performing CPG brand strategies.