Cody Wittick explains how to build a community of influencers based on genuine connections and 'giving before asking' through product seeding.
Cody Wittick explains how to build a community of influencers based on genuine connections and 'giving before asking' through product seeding.
Andrew Faris and Cody Wittick discuss the 'palms down' philosophy of starting influencer relationships by giving value before asking for favors.
Alexandra Jimenez provides a perspective from the influencer's side on how brands should target and work with creators to build mutual value.