Chief economist Ted Egan discusses geographic market analysis, focusing on the current opportunities and growth potential for small businesses in the San Francisco region.
Chief economist Ted Egan discusses geographic market analysis, focusing on the current opportunities and growth potential for small businesses in the San Francisco region.
Nick Stoltz explains how to use incrementality and geo-testing to measure marketing effectiveness across different regional markets.
Fractional marketing leader Tom Leonard discusses operationalizing Media Mix Modeling and incrementality using matched regional control markets.