Chief economist Ted Egan analyzes why San Francisco remains a prime location for startups and small businesses, evaluating geographic advantages and growth potential.
Chief economist Ted Egan analyzes why San Francisco remains a prime location for startups and small businesses, evaluating geographic advantages and growth potential.
Nick Stoltz discusses incrementality and measurement in ecommerce, specifically using regional test and control markets to model sales behavior.
Host Brett Curry and Tom Leonard discuss Media Mix Modeling and incrementality, using regional market comparisons to track attribution accurately.