Reducing Paid Ad Reliance

Answer

Ross Correia discusses why ecommerce brands should avoid 'renting customers' through paid ads and focus on owned channels to build stability.

Source: eCommerce Brands Are Just Renting Customers (Here's Why That's Dangerous) With Ross Correia on Up Arrow Podcast.

Top episodes

1. 1. eCommerce Brands Are Just Renting Customers (Here's Why That's Dangerous) With Ross Correia

   Up Arrow Podcast

   Ross Correia discusses why ecommerce brands should avoid 'renting customers' through paid ads and focus on owned channels to build stability.

2. 2. Ep 295: Free Your YouTube Ads! How we got $500,000 in free traffic on YouTube Shorts

   DTC Podcast

   Explores how to leverage YouTube Shorts and organic content to generate significant 'free traffic,' effectively offsetting the need for paid spend.

3. 3. Banned by Google Ads, SpyGuy.com Ponders Alternative Channels

   Ecommerce Conversations

   Allen Walton shares his experience of being banned by Google Ads and the necessity of diversifying marketing channels to ensure business survival.

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