Reducing Paid Ad Reliance

Answer

Focuses on why relying on paid ads is dangerous and how to build stability through owned channels like email and SMS to own the customer relationship.

Source: eCommerce Brands Are Just Renting Customers (Here's Why That's Dangerous) With Ross Correia on Up Arrow Podcast.

Top episodes

1. 1. eCommerce Brands Are Just Renting Customers (Here's Why That's Dangerous) With Ross Correia

   Up Arrow Podcast

   Focuses on why relying on paid ads is dangerous and how to build stability through owned channels like email and SMS to own the customer relationship.

2. 2. The Less is More Strategy for Amazon PPC Ad Spend - Bernard Nader - Amazon Legends - Episode # 149

   Amazon Legends Podcast

   Bernard Nader shares strategies for an efficient Amazon PPC approach, focusing on avoiding wasted ad dollars and adopting a 'less is more' mindset for spend.

3. 3. Margin Hacks for Cash-Strapped Ecom Stores

   Ecommerce Conversations

   Eric Bandholz discusses margin hacks for stores with low cash, emphasizing content marketing and repeat purchases as alternatives to heavy ad spend.

← Search again on AskThePods