Explores the dangers of relying solely on one paid channel and how to diagnose and fix sales drops caused by algorithm volatility or dependency on paid search.
Explores the dangers of relying solely on one paid channel and how to diagnose and fix sales drops caused by algorithm volatility or dependency on paid search.
A case study of a brand forced to move away from Google Ads, exploring alternative channels and the necessity of revenue channel diversification.
Discusses how to leverage YouTube Shorts and organic video to drive half a million dollars in 'free' traffic by repurposing paid ad strategies.