Explores brand salience and using creative content as a targeting layer, explicitly mentioning cognitive psychology principles in marketing.
Explores brand salience and using creative content as a targeting layer, explicitly mentioning cognitive psychology principles in marketing.
Discusses Meta's Andromeda tools and the use of social proof and creative testing to improve DTC performance.
Barry Hott explains why 'ugly' ads often perform better by capturing attention and disrupting standard patterns in a simple way.