Kyle Hitchcox discusses the evolution of Shopify optimization, moving beyond basic CRO to focus on efficiency in acquisition and customer lifetime value.
Kyle Hitchcox discusses the evolution of Shopify optimization, moving beyond basic CRO to focus on efficiency in acquisition and customer lifetime value.
Hal Smith of H Street Digital breaks down five specific performance levers used to slash customer acquisition costs on major ad platforms.
Explores a unique 'targeted gifting' approach to drive customer acquisition at scale while keeping costs sustainable compared to traditional ad channels.