Amazon Ads' Head of Product discusses the future of generative AI tooling and strategies for optimizing content for AI-driven search and recommendation tools.
Amazon Ads' Head of Product discusses the future of generative AI tooling and strategies for optimizing content for AI-driven search and recommendation tools.
An exploration of 'Rufus', Amazon’s AI shopping assistant, and the patents behind it, focusing on how its ranking and recommendation logic works.
Marcelo Calbucci discusses Amazon’s PRFAQ framework and how to ensure content surfaces in real-time, AI-driven information retrieval systems.