Sharon Even and guests discuss product research methods focused on finding 'essential' products and recession-proof niches based on human needs.
Sharon Even and guests discuss product research methods focused on finding 'essential' products and recession-proof niches based on human needs.
Ely Khakshouri explains why starting a business in a recession can be beneficial and discusses product performance in the outdoor gear sector during downturns.
Jim Cockrum discusses whether the Amazon seller model remains viable during inflation and identifies recession-proof business models and niches.