Analyzes how the 2022 economic downturn affects Amazon sellers and changes consumer shopping habits for different product categories.
Analyzes how the 2022 economic downturn affects Amazon sellers and changes consumer shopping habits for different product categories.
Marketing professor Barbara Kahn compares the retail impact of the COVID-19 economic crisis to the Great Recession.
Explores how retailers adapt their business strategies and partnerships to survive a global pandemic and economic downturn.