Rebranding Strategy

Answer

Vera Bradley's CEO and CMO discuss the 'fine art' of transforming an established 42-year-old brand through a comprehensive 360-degree rebrand.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's CEO and CMO discuss the 'fine art' of transforming an established 42-year-old brand through a comprehensive 360-degree rebrand.

2. 2. Inside the ECF Rebrand: Is Hiring a Fancy Branding Agency Worth the Cost?

   The eCommerceFuel Podcast

   A behind-the-scenes look at the eCommerceFuel rebrand, covering the decision-making process, costs, and lessons learned from hiring a branding agency.

3. 3. How De La Calle’s Rebrand Aims to Capture New Customers

   Shopify Masters

   Explores the specific strategy behind the rebranding of Mexican soda brand De La Calle to capture new customer segments.

← Search again on AskThePods