Real-Time Marketing

Answer

Explores the shift from endless choice to real-time relevance in retail, leveraging AI and the 'Transaction Moment' to capture customer intent.

Source: The Endless Aisle: Infinite Assortment to Real-Time Relevance—and Beyond | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Endless Aisle: Infinite Assortment to Real-Time Relevance—and Beyond | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores the shift from endless choice to real-time relevance in retail, leveraging AI and the 'Transaction Moment' to capture customer intent.

2. 2. How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores social commerce and live shopping as real-time retail channels, highlighting the impact of AI on discovery and instant purchasing.

3. 3. Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Discusses how AI and first-party data enable real-time relevance during the transaction moment to improve customer engagement and reduce ad fatigue.

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