Eric Seufert joins the hosts to discuss measurement frameworks and why marketers need to think like data scientists to scale effectively.
Eric Seufert joins the hosts to discuss measurement frameworks and why marketers need to think like data scientists to scale effectively.
A deep dive into building an incrementality-first marketing organization and using data signals to prove the causality of marketing efforts.
Tactics and measurement frameworks for Meta, focusing on how to correctly measure new reach and data signals in ecommerce.