Radio Advertising

Answer

Scott MacDonell details how LegalZoom successfully utilized radio advertising as a launching pad for massive growth and eventual TV scaling.

Source: SE3 EP64: How to Use TV Advertising To Sell Physical Products w/ Scott MacDonell on 2X eCommerce Podcast.

Top episodes

1. 1. SE3 EP64: How to Use TV Advertising To Sell Physical Products w/ Scott MacDonell

   2X eCommerce Podcast

   Scott MacDonell details how LegalZoom successfully utilized radio advertising as a launching pad for massive growth and eventual TV scaling.

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   Decoder with Nilay Patel

   Conal Byrne, CEO of iHeartMedia Digital, explores the evolving landscape of audio advertising across radio and podcasting platforms.

3. 3. Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko

   Marketing Operators

   A deep dive into BFCM performance, focusing on media-mix diversification and high-level marketing strategies for 2025.

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