Dr. Ellis explores the advanced 'art and science' of data analysis, moving beyond surface metrics to use logarithmic scales and complex variables for optimization.
Dr. Ellis explores the advanced 'art and science' of data analysis, moving beyond surface metrics to use logarithmic scales and complex variables for optimization.
Sarah Carusona discusses building mathematical models for growth and utilizing cohort analysis to make objective, data-driven marketing decisions.
Celina Wong of TULA Skincare discusses hiring data talent, the transition to GA4, and the role of AI in performing quantitative analysis.