Qualitative Vs. Quantitative Research

Answer

Merciv CEO Shaia Erlbaum discusses how brands can verify consumer signals using a mix of qualitative and quantitative research methodologies.

Source: Separating Real Signals from the Noise on Future Commerce.

Top episodes

1. 1. Separating Real Signals from the Noise

   Future Commerce

   Merciv CEO Shaia Erlbaum discusses how brands can verify consumer signals using a mix of qualitative and quantitative research methodologies.

2. 2. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway shares brand positioning frameworks and how to balance qualitative and quantitative insights to solve bias.

3. 3. Tools for Collecting Market Research & Community Feedback

   Shopify Masters

   Nadya Okamoto explains how she used market research and community feedback to launch her brand, August, utilizing various research tools.

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