Qualitative Research Methods

Answer

Malinda Sanna discusses uncovering true customer motivations through intimate digital research and curated communities to move beyond flawed traditional methods.

Source: Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna on Up Arrow Podcast.

Top episodes

1. 1. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna discusses uncovering true customer motivations through intimate digital research and curated communities to move beyond flawed traditional methods.

2. 2. Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)

   Ecommerce Coffee Break

   Anthony Morgan explains how qualitative research and 'voice of customer' data are essential for understanding conversion issues that quantitative data cannot explain.

3. 3. Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway

   eCommerce Marketing Podcast

   Kathy Guzman Galloway emphasizes using qualitative research to understand target audiences and create clear brand promises for eCommerce growth.

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