Qualitative Research Methods

Answer

CMO Radhika Duggal discusses using qualitative methods like ethnographic studies and focus groups to craft winning designs.

Source: Crafting Winning Designs through Understanding Personas - with Radhika Duggal on eCommerce Marketing Podcast.

Top episodes

1. 1. Crafting Winning Designs through Understanding Personas - with Radhika Duggal

   eCommerce Marketing Podcast

   CMO Radhika Duggal discusses using qualitative methods like ethnographic studies and focus groups to craft winning designs.

2. 2. Macy's chief merchandising officer Nata Dvir on launching private-label brands 'anchored in insights'

   The Glossy Podcast

   Macy's CMO Nata Dvir explains how they use community engagement and shop-alongs to anchor brand launches in consumer insights.

3. 3. Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway

   eCommerce Marketing Podcast

   Expert Kathy Guzman Galloway explores brand positioning through qualitative research to build lasting customer loyalty.

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