Qualitative Research Methods

Answer

Malinda Sanna, CEO of LookLook, explains how to use intimate digital research and curated communities to find qualitative insights that traditional surveys miss.

Source: Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna on Up Arrow Podcast.

Top episodes

1. 1. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna, CEO of LookLook, explains how to use intimate digital research and curated communities to find qualitative insights that traditional surveys miss.

2. 2. Macy's chief merchandising officer Nata Dvir on launching private-label brands 'anchored in insights'

   The Glossy Podcast

   Macy's CMO Nata Dvir discusses utilizing qualitative methods like community engagement and shop-alongs to guide private-label brand evolution.

3. 3. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway shares frameworks for brand positioning, specifically addressing how to handle and solve bias in qualitative research.

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