Qualitative Research

Answer

Ex-PepsiCo strategist Kathy Guzmán Galloway explains brand positioning frameworks and the role of qualitative research in transforming DTC brands.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway explains brand positioning frameworks and the role of qualitative research in transforming DTC brands.

2. 2. Tools for Collecting Market Research & Community Feedback

   Shopify Masters

   Nadya Okamoto discusses using qualitative market research and community feedback to launch and scale the brand August.

3. 3. Macy's chief merchandising officer Nata Dvir on launching private-label brands 'anchored in insights'

   The Glossy Podcast

   Macy's CMO Nata Dvir discusses launching private-label brands using qualitative research methods like shop-alongs and community engagement.

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