Qualitative Research

Answer

Anthony Morgan discusses the 'inter-site funnel' method and why qualitative research is essential for understanding the 'why' behind conversion rate data.

Source: Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470) on Ecommerce Coffee Break.

Top episodes

1. 1. Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)

   Ecommerce Coffee Break

   Anthony Morgan discusses the 'inter-site funnel' method and why qualitative research is essential for understanding the 'why' behind conversion rate data.

2. 2. Tools for Collecting Market Research & Community Feedback

   Shopify Masters

   Nadya Okamoto explains how she used years of market research and community feedback to launch her brand, August, and shares tools for connecting with consumers.

3. 3. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway shares brand positioning frameworks and explains how to solve for bias in qualitative research.

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