Qualitative Research

Answer

Jeremy King, CEO of Attest, discusses re-imagining customer research and the balance between qualitative and quantitative data.

Source: Ep 104: Dissolve Doubt, Inform Intuition - Attest Re-Imagines the $80B Customer Research Biz on DTC Podcast.

Top episodes

1. 1. Ep 104: Dissolve Doubt, Inform Intuition - Attest Re-Imagines the $80B Customer Research Biz

   DTC Podcast

   Jeremy King, CEO of Attest, discusses re-imagining customer research and the balance between qualitative and quantitative data.

2. 2. Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)

   Ecommerce Coffee Break

   Anthony Morgan explains why conversion rates can be deceptive and how qualitative voice-of-customer research is essential for CRO.

3. 3. Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway

   eCommerce Marketing Podcast

   Kathy Guzman Galloway discusses using qualitative research to understand target audiences and create clear brand promises.

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