Qualitative Research

Answer

Kathy Guzman-Galloway discusses brand positioning, emphasizing qualitative research to understand target audiences beyond just transactional data.

Source: Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway on eCommerce Marketing Podcast.

Top episodes

1. 1. Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway

   eCommerce Marketing Podcast

   Kathy Guzman-Galloway discusses brand positioning, emphasizing qualitative research to understand target audiences beyond just transactional data.

2. 2. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway shares brand positioning frameworks and how to solve for bias within qualitative research.

3. 3. Macy's chief merchandising officer Nata Dvir on launching private-label brands 'anchored in insights'

   The Glossy Podcast

   Macy’s CMO Nata Dvir explains how they use qualitative methods like shop-alongs and community engagement to inform product development.

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