Qualitative Data Analysis

Answer

Ex-PepsiCo strategist Kathy Guzmán Galloway explains brand positioning frameworks and using qualitative research to solve bias.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway explains brand positioning frameworks and using qualitative research to solve bias.

2. 2. Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway

   eCommerce Marketing Podcast

   Kathy Guzman Galloway discusses the significance of authenticity and prioritizing qualitative research over pure numbers for brand success.

3. 3. Beyond Demographics: Scale Profits Using These Next-Level Customer Insights With Jeremiah Prummer

   Up Arrow Podcast

   KnoCommerce CEO Jeremiah Prummer explains how to analyze open-ended survey responses to gain next-level customer insights.

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