Qualitative Data Analysis

Answer

Kathy Guzmán Galloway, a former PepsiCo strategist, explains how to use research and qualitative data to build strong brand positioning for DTC brands.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Kathy Guzmán Galloway, a former PepsiCo strategist, explains how to use research and qualitative data to build strong brand positioning for DTC brands.

2. 2. Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna

   Up Arrow Podcast

   Malinda Sanna of LookLook discusses digital research methodologies and why deep qualitative insights are necessary to understand what customers truly want.

3. 3. Macy's chief merchandising officer Nata Dvir on launching private-label brands 'anchored in insights'

   The Glossy Podcast

   Macy’s CMO Nata Dvir shares how the retailer uses a mix of community engagement and qualitative research to develop new private-label brands.

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