Qualitative Data Analysis

Top 3 podcast episodes answering this question on AskThePods · qualitative data analysis methods.

Answer

Kathy Guzmán Galloway discusses brand positioning frameworks, emphasizing the shift from quantitative data to qualitative research for DTC brand transformation.

Source: Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway on 2X eCommerce Podcast.

Top episodes

  1. 1. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

    2X eCommerce Podcast

    Kathy Guzmán Galloway discusses brand positioning frameworks, emphasizing the shift from quantitative data to qualitative research for DTC brand transformation.

  2. 2. Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway

    eCommerce Marketing Podcast

    A deep dive into why qualitative research is superior to purely quantitative data for understanding target audiences and building brand promises.

  3. 3. Beyond Demographics: Scale Profits Using These Next-Level Customer Insights With Jeremiah Prummer

    Up Arrow Podcast

    Jeremiah Prummer of KnoCommerce explains how to use customer surveys to gather and analyze qualitative 'zero-party' data for scaling profits.

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