A comprehensive guide to Q4 ecommerce prep, focusing on budget planning, Meta advertising strategies, and stocking inventory for peak season.
A comprehensive guide to Q4 ecommerce prep, focusing on budget planning, Meta advertising strategies, and stocking inventory for peak season.
Jessica Totillo Coster revisits her Q4 planning framework, focusing on data-driven holiday marketing strategies and scenario planning.
Focuses on the tactical side of Q4 planning, specifically how to incorporate scarcity and urgency into the broader marketing calendar to drive holiday sales.