Tactical breakdown of managing Q4 revenue and ad spend, specifically focusing on the Cyber Five period and real-time pacing.
Tactical breakdown of managing Q4 revenue and ad spend, specifically focusing on the Cyber Five period and real-time pacing.
A forward-looking episode focused on predictions and forecasts for the upcoming year in DTC and eCommerce.
The hosts review their biggest challenges and lessons from the year, focusing heavily on forecasting mistakes and Q4 revenue adjustments.