The hosts discuss how to transition from daily to hourly pacing for revenue and ad spend during Cyber Five and the Q4 holiday season.
The hosts discuss how to transition from daily to hourly pacing for revenue and ad spend during Cyber Five and the Q4 holiday season.
While focused on influencer marketing, this episode includes a detailed walkthrough of BFCM pacing sheets and techniques for re-forecasting Q4 revenue.
Haus CMO Olivia Kory joins to discuss data-driven ROAS calls, incrementality, and re-forecasting Q4 revenue using pacing sheets.