Sean Frank and Matt Bertulli break down the psychology of why people buy, focusing on emotional triggers and the gaps that products fill in a consumer's life.
Sean Frank and Matt Bertulli break down the psychology of why people buy, focusing on emotional triggers and the gaps that products fill in a consumer's life.
Explores consumer behavior and decision-making for expensive, high-ticket products, focusing on building the trust necessary for a significant purchase.
Focuses on Amazon merchandising and optimizing the customer experience to influence and capture purchase decisions on the platform.