Vera Bradley’s leadership discusses the 360-degree rebrand of their 42-year-old brand to shift public perception and modernize their image.
Vera Bradley’s leadership discusses the 360-degree rebrand of their 42-year-old brand to shift public perception and modernize their image.
Explores the history of lobbying and how corporations use CSR and public-facing campaigns to manage public perception while influencing policy.
A forward-looking discussion on consumer trust and the strategies required for proactive and reactive reputation management.