Brody Mullins discusses how large corporations use shadow lobbying to influence US policy and manage public perception of their political activities.
Brody Mullins discusses how large corporations use shadow lobbying to influence US policy and manage public perception of their political activities.
Vera Bradley’s leadership discusses the 360-degree rebrand of their 42-year-old company, focusing on shifting market perception and identity.
A discussion on the state of consumer trust, reputation management strategies, and how to align marketing with ethical public standards.