Psychology Of Pricing

Answer

An in-depth look at consumer behavior and pricing, specifically focusing on how brand and psychology (like the decoy effect) drive purchasing decisions.

Source: The Insane Power of Pricing, Brand and Psychology on The eCommerceFuel Podcast.

Top episodes

1. 1. The Insane Power of Pricing, Brand and Psychology

   The eCommerceFuel Podcast

   An in-depth look at consumer behavior and pricing, specifically focusing on how brand and psychology (like the decoy effect) drive purchasing decisions.

2. 2. How to Increase Shopify Revenue with Bundles and Bulk Discounts — Katie Keith | Why Stores Struggle With AOV, How Bundles Boost Sales and AOV, What Discount Pricing Psychology Works Best, Why B2B Versus B2C Matters, How To Tweak Discount Design (#438)

   Ecommerce Coffee Break

   Explores how bundles, bulk discounts, and specific pricing psychology concepts like 'just noticeable difference' impact Shopify revenue and customer behavior.

3. 3. E018: How To Price Your Products. A Deep Dive Special.

   OPERATORS

   A deep dive into product pricing strategies, contrasting cost-plus pricing with customer perception and experiments in psychological pricing.

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