Seth Waite, a buyer psychologist, explains how psychographics drive consumer behavior and why understanding values is essential for product development and marketing.
Seth Waite, a buyer psychologist, explains how psychographics drive consumer behavior and why understanding values is essential for product development and marketing.
Recorded live at BigSummit, this episode explores the 'omnimodal' consumer and identifies specific psychographic profiles emerging in modern retail.
Marketing strategist Dr. Marcus Collins discusses why brands should pivot from demographics to psychographics and cultural translation to build deep connections.