Psychographics

Answer

Seth Waite, a Buyer Psychologist, discusses the critical role of buyer psychology and psychographics in CPG and DTC brand growth.

Source: Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite on DTC Podcast.

Top episodes

1. 1. Ep 557: Why People Buy: CPG & DTC Brand Growth with Seth Waite

   DTC Podcast

   Seth Waite, a Buyer Psychologist, discusses the critical role of buyer psychology and psychographics in CPG and DTC brand growth.

2. 2. Learning from Target's Ability to Create Rabid Fans and Emotional Connections

   The eCommerceFuel Podcast

   A look at how retailers like Target create emotional connections and brand loyalty using consumer insights and psychographics.

3. 3. EP 63: A Data Driven Approach for Selecting Brick & Mortar or Pop-up Retail Store Locations w/ IdealSpot’s Bryan Eisenberg

   2X eCommerce Podcast

   Bryan Eisenberg explains how to use data-driven psychographics and demographics to select brick-and-mortar or pop-up retail locations.

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