Brandon Eley discusses shifting his business, 2BigFeet, from reselling external brands to launching his own proprietary DTC brand, Michael Ellis Footwear.
Brandon Eley discusses shifting his business, 2BigFeet, from reselling external brands to launching his own proprietary DTC brand, Michael Ellis Footwear.
This episode explores the competitive landscape of private label and proprietary brands, discussing how retailers use them to differentiate and scale.
Martha Grace McKimm explains how Hopson Grace transitioned from a curated boutique to developing their own unique line of products.