Proprietary Data Utilization

Top 3 podcast episodes answering this question on AskThePods · leveraging proprietary data for business growth.

Answer

Justin Rashidi discusses why most marketing failures are actually data problems, focusing on attribution and data governance.

Source: Marketing Isn’t Broken, Your Data Is - Justin Rashidi on The eCom Ops Podcast.

Top episodes

  1. 1. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

    The eCom Ops Podcast

    Justin Rashidi discusses why most marketing failures are actually data problems, focusing on attribution and data governance.

  2. 2. Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast

    Behind the Numbers: an EMARKETER Podcast

    Explores offsite media strategies using data partnerships and clean rooms to maintain signal quality in a privacy-first world.

  3. 3. Get Found in ChatGPT and Claude, Not Just Google: The Content-Led Growth Playbook

    eCommerce Fastlane

    Covers how to structure proprietary product and customer data to be discoverable by AI assistants like ChatGPT and Claude.

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