Mark Rubin discusses fixing e-commerce data and choosing tech stacks to leverage AI, emphasizing how proper data setups allow brands to win amidst platform wars.
Mark Rubin discusses fixing e-commerce data and choosing tech stacks to leverage AI, emphasizing how proper data setups allow brands to win amidst platform wars.
Justin Rashidi of SeedX argues that marketing failures are often data failures, focusing on data governance and creating a single source of truth for business decisions.
Explores offsite media strategies using data partnerships, clean rooms, and privacy-compliant identifiers to utilize brand data for targeted advertising.