Hosts Jimmy Kim and Chase Dimond break down the differences between data types and how ecommerce brands can move toward a more proprietary, owned data strategy.
Hosts Jimmy Kim and Chase Dimond break down the differences between data types and how ecommerce brands can move toward a more proprietary, owned data strategy.
Explores how shifts in privacy (iOS 26) necessitate a shift toward proprietary data utilization, including CRM enrichment and zero-party data strategies.
Justin Rashidi argues that marketing failures are often data problems, focusing on attribution models, dashboards, and the need for a proprietary 'single source of truth.'