Proprietary Data

Top 3 podcast episodes answering this question on AskThePods · leveraging proprietary data for business.

Answer

Cara Pratt of Kroger discusses using proprietary retail data to drive programmatic advertising and consumer insights.

Source: How Kroger's Programmatic Advertising Marketplace is Benefitting Brands on Total Retail Talks.

Top episodes

  1. 1. How Kroger's Programmatic Advertising Marketplace is Benefitting Brands

    Total Retail Talks

    Cara Pratt of Kroger discusses using proprietary retail data to drive programmatic advertising and consumer insights.

  2. 2. EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained

    Send It!

    A marketing guide explaining the differences and importance of various data types including zero-party and first-party data.

  3. 3. Natural Distribution Strategies That Actually Work | Ryan Emmons | Waiākea

    Honest Ecommerce

    Ryan Emmons discusses building a CPG brand using proprietary recycled materials and distribution strategies.

← Search again on AskThePods