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Deep dive into ad creative anatomy and analytics, featuring discussion on using AI-powered marketing mix models (MMM) and Prescient AI to optimize spend.

Source: E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads on Marketing Operators.

Top episodes

1. 1. E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads

   Marketing Operators

   Deep dive into ad creative anatomy and analytics, featuring discussion on using AI-powered marketing mix models (MMM) and Prescient AI to optimize spend.

2. 2. E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More

   Marketing Operators

   A deep dive into YouTube ads, media mix management, and the use of AI-powered Marketing Mix Models (MMM) for channel optimization.

3. 3. E027: How We Set Goals, Attribution Limitations and KPIs for Growth

   Marketing Operators

   Covers goal setting, attribution limitations, and KPIs for growth, focusing on forecasting and measuring incrementality in e-commerce.

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