Promotional Vs. Content Emails

Answer

Jimmy Kim and Chase Dimond discuss the 80/20 rule of email revenue, highlighting the balance between promotional and content-driven strategies to maximize ROI.

Source: EP 54: The 80/20 of Email Revenue: How to Double Your ROI by Doing Less on Send It!.

Top episodes

1. 1. EP 54: The 80/20 of Email Revenue: How to Double Your ROI by Doing Less

   Send It!

   Jimmy Kim and Chase Dimond discuss the 80/20 rule of email revenue, highlighting the balance between promotional and content-driven strategies to maximize ROI.

2. 2. Ep 319: Revive Your Email List with Smart Content Marketing (Not Just Sales Emails) | AKNF

   DTC Podcast

   Learn how to revive a declining email list using smart content marketing rather than just sending sales-heavy emails.

3. 3. 351. Should You Update Your eCommerce Email Automations for BFCM?

   eCommerce Badassery

   Jessica Tutillo Coster discusses whether to update email automations for BFCM, specifically looking at how to integrate promotional content into regular flows.

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