Jimmy Kim and Chase Dimond discuss the 80/20 rule of email revenue, specifically breaking down the balance between promotional and content-driven emails.
Jimmy Kim and Chase Dimond discuss the 80/20 rule of email revenue, specifically breaking down the balance between promotional and content-driven emails.
Focuses on reviving email engagement by shifting away from a 'sales only' approach toward valuable content marketing that builds brand expertise.
Jessica Totillo Coster explores how to integrate promotional content into existing email automations and seasonal strategies.