Jimmy Kim and Chase Dimond discuss the 80/20 rule of email revenue, specifically contrasting promotional and content-led strategies to maximize ROI.
Jimmy Kim and Chase Dimond discuss the 80/20 rule of email revenue, specifically contrasting promotional and content-led strategies to maximize ROI.
This episode focuses on reviving disengaged email lists by pivoting from purely promotional sales emails to a content-first marketing approach.
A deep dive into why over-promotion hurts brands and how to use educational and brand-building content to rehabilitate an email list.