Focuses specifically on running effective Shopify promotions. Discusses GWP vs. percentage discounts and dynamic discounting strategy to protect margins.
Focuses specifically on running effective Shopify promotions. Discusses GWP vs. percentage discounts and dynamic discounting strategy to protect margins.
An episode dedicated to discount types for Shopify merchants, specifically contrasting bulk/tiered pricing against traditional site-wide promotions for BFCM.
Explores the strategic potential of Amazon promotions, including their use for product launches and inventory management via deals and discounts.