Discussion on recent campaign wins, analyzing Mother's Day and Memorial Day promotions, and testing methodologies for pop-up offers.
Discussion on recent campaign wins, analyzing Mother's Day and Memorial Day promotions, and testing methodologies for pop-up offers.
CMO MacCoy Merkley discusses scaling Portland Leather Goods, including specific data-driven insights and testing for promotional offers.
Focuses on incrementality and causality in marketing, featuring tactical discussions on second-order offers and pop-up optimization.