A deep dive into the end-to-end process of running a promotion, focusing on treating sales as events and following a step-by-step planning framework for maximum impact.
A deep dive into the end-to-end process of running a promotion, focusing on treating sales as events and following a step-by-step planning framework for maximum impact.
Andrew breaks down five essential elements for executing a successful promotion, covering everything from the initial planning mechanics to avoiding common pitfalls.
Discusses high-stakes peak season offers and the importance of strategic promotional calendar planning to avoid leaving money on the table.