Project X Case Study

Answer

A data-driven case study on Amazon Rufus adoption across different demographics in the UK and US using a metered panel of 50,000 users.

Source: Amazon Rufus Adoption is highest amongst Women, the Highly Educated, and Baby Boomers with Artiom Enkov of Gener8 on New Frontier (AI & Ecommerce).

Top episodes

1. 1. Amazon Rufus Adoption is highest amongst Women, the Highly Educated, and Baby Boomers with Artiom Enkov of Gener8

   New Frontier (AI & Ecommerce)

   A data-driven case study on Amazon Rufus adoption across different demographics in the UK and US using a metered panel of 50,000 users.

2. 2. Pivoting a failing marketplace business to an $11m ARR Enterprise AI SaaS with Gaétan Rougevin-Baville

   New Frontier (AI & Ecommerce)

   The story of how a marketplace business pivoted into a successful $11m ARR Enterprise AI SaaS.

3. 3. Inside Thrasio & SellerX: The Rise and Fall of the Amazon Aggregator with Senior Leader Alexander Swade

   New Frontier (AI & Ecommerce)

   An investigative look into the rise and fall of major Amazon aggregators Thrasio and SellerX, featuring insights from a senior leader.

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