Project Amelia

Answer

Explores Meta's AI evolution, focusing on the Andromeda and GEM systems and how AI models are fundamentally changing ad targeting and operations.

Source: How Meta Actually Works in 2026 on Ecommerce Playbook.

Top episodes

1. 1. How Meta Actually Works in 2026

   Ecommerce Playbook

   Explores Meta's AI evolution, focusing on the Andromeda and GEM systems and how AI models are fundamentally changing ad targeting and operations.

2. 2. How To Scale Your Shopify Paid Ads Revenue By 10X — Hemant Varshney | Why Brands Fail To Scale Ads, Why Scaling Ads Requires Structure, How Andromeda Changes Meta Strategy, How Creative Drives Better Targeting, How To Structure Winning Campaigns (#474)

   Ecommerce Coffee Break

   Deep dive into scaling Shopify brands using Meta's new AI-driven Andromeda algorithm, emphasizing creative as the new targeting mechanism.

3. 3. The State of Play in Agentic Commerce, by Max Sinclair (CEO & Founder of Azoma)

   New Frontier (AI & Ecommerce)

   A look at agentic commerce featuring Amazon Rufus and other AI agents rewriting the rules of online discovery and buying.

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