Project Amelia

Answer

Breaks down Meta's new methodology, focusing on how Andromeda and GEM systems impact ad targeting and creative strategy.

Source: How Meta Actually Works in 2026 on Ecommerce Playbook.

Top episodes

1. 1. How Meta Actually Works in 2026

   Ecommerce Playbook

   Breaks down Meta's new methodology, focusing on how Andromeda and GEM systems impact ad targeting and creative strategy.

2. 2. The State of Play in Agentic Commerce, by Max Sinclair (CEO & Founder of Azoma)

   New Frontier (AI & Ecommerce)

   Max Sinclair discusses the rise of agentic commerce and how AI shopping agents like Amazon Rufus are changing ecommerce discovery.

3. 3. Meta’s AI Ads Engine Explained (Andromeda + ASC)

   The Unofficial Shopify Podcast

   An exploration of Meta's AI-driven advertising engines, specifically focusing on the Andromeda algorithm and its role in modern marketing.

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