Programmatic Advertising On Amazon

Answer

Bradley and Destaney discuss advanced Amazon advertising strategies, focusing on the Amazon Demand-Side Platform (DSP) and Amazon Marketing Cloud (AMC).

Source: #637 - How To Track Amazon Share Of Voice on Serious Sellers Podcast.

Top episodes

1. 1. #637 - How To Track Amazon Share Of Voice

   Serious Sellers Podcast

   Bradley and Destaney discuss advanced Amazon advertising strategies, focusing on the Amazon Demand-Side Platform (DSP) and Amazon Marketing Cloud (AMC).

2. 2. #255 - All You Need to Know About Amazon DSP!

   Serious Sellers Podcast

   A comprehensive guide to the Amazon Demand-Side Platform (DSP), explaining how it works and how e-commerce sellers can use it to scale beyond PPC.

3. 3. Episode 305 - Amazon Ads Are Evolving — Here’s What You Need to Know

   The Smartest Amazon Seller

   Explores the evolution of Amazon Ads, detailing programmatic-adjacent concepts like retail-aware automation and Marketing Mix Modeling to maximize ROI.

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