Programmatic Advertising

Answer

Hal Smith explains the core of digital advertising, including the automated buying/selling of ad space and growth hacking strategies for eCommerce.

Source: The Power of Digital Advertising - with Hal Smith on eCommerce Marketing Podcast.

Top episodes

1. 1. The Power of Digital Advertising - with Hal Smith

   eCommerce Marketing Podcast

   Hal Smith explains the core of digital advertising, including the automated buying/selling of ad space and growth hacking strategies for eCommerce.

2. 2. Mina Elias Unpacks Amazon DSP: A 20-Minute Expert Guide

   Seller Sessions

   A deep dive into Amazon DSP, exploring programmatic advertising and how automated inventory buying works for Amazon sellers.

3. 3. 181. 3 reasons why you can't ignore Google's super smart PMax ads

   The Ecommerce Roadmap

   Explores Google's PMax ads, discussing how AI and programmatic principles are changing the landscape of search and display advertising.

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