Programmatic Advertising

Answer

An in-depth look at supercharging Amazon ads, specifically covering programmatic advertising, machine learning, and advanced PPC strategies.

Source: Beyond Best Practices: Supercharging Amazon PPC on The Seller's Edge.

Top episodes

1. 1. Beyond Best Practices: Supercharging Amazon PPC

   The Seller's Edge

   An in-depth look at supercharging Amazon ads, specifically covering programmatic advertising, machine learning, and advanced PPC strategies.

2. 2. Helium 10 Buzz 2/29/24: TikTok Shop On Google | Amazon Posts to Sponsored Brand Ads

   Serious Sellers Podcast

   Covers e-commerce news including TikTok transitions and Amazon Sponsored Brand Ads, with a specific focus on programmatic automated buying.

3. 3. How Brands Generate 4-6x ROAS on Amazon DSP with Brent Zahradnik, founder of AMZ Pathfinder

   Ecommerce Exits Podcast

   Brent Zahradnik explains how brands generate high ROAS using Amazon DSP, focusing on targeting strategies and automated ad placements.

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